White Claw Happy Hours

From March of 2020 to October of 2022, nearly 2.5 years, people were out of the office - whether working from home, remote or hybrid - and missed out on quality time with their coworkers. White Claw gave back the 134 happy hours they missed during this period. From Maine to California, we delivered curated happy hour packages to help reconnect reunited co-workers and provide an unforgettable and premium White Claw experience.

Tease

First, we reminded our audience of the joyous time they had gone so long without: happy hour.

LAUNCH

Then, we announced our campaign to bring back all the happy hours that were missed over the past 2.5 years with a launch video and accompanying social assets.

The Happy Hour Box

Then came the really fun part, the Happy Hour boxes! We had thousands upon thousands of submissions, we read through each and every one of them, and hand selected 134 winners and created 134 bespoke boxes. Each box was White Claw branded and came with: White Claw koozies, totes, coasters, a gift card, t-shirts, banners, and a bespoke item that was centered around what that winner missed most about happy hour. (This was so fun, I felt like Santa Claus…or shall I say… ✨Santa Claws✨)