Mike’s Hard Lemonade - Hard days deserve a hard lemonade

Celebrating 25 years of Mike's Hard Lemonade, we've reinvigorated the brand to remind the world that Mike's is the ultimate reward for hard-earned thirst. Store clerks Hank and Joel act as the brand's gatekeepers ensuring each and every Mike’s Hard Lemonade goes to those who are truly deserving.

:30 SPOTS

Agency: VCCP

CCO/Creative Director: Jed Grossman

Directors: The Perlorian Brothers

Creative Directors: Pip Bishop, Chris Hodgkiss, Zoe Bell

Copywriter: Sean Condrick

Design Director: John Olson

Designer: Julia Halasz