Iceland
The Ask: Create a tourism campaign for Iceland that stands out in the noise of tourism advertising.
The Solve: You can see volcanos, glaciers, waterfalls, black sand beaches, wild horses, and some of the friendliest people on earth. Oh, and did I mention that the crime rate is less than 1%? Everything about Iceland just sounds too good to be true.
Social (Instagram)
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Activation
MERCH
Iceland Raincoat
Brave the Icelandic weather in a branded raincoat!
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Travel MUG
Beanie
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